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B2B SaaS

Reduced onboarding drop-off by 41% for a SaaS platform

A product + growth sprint that improved activation and upgraded trial conversion quality.

+41%

Activation uplift

+28%

Trial-to-paid

-32%

Week-4 churn

The challenge

The client had strong traffic but low activation due to fragmented onboarding and unclear value moments in the first session.

What we executed

  • • Mapped activation funnel and identified high-friction steps in first-time-user flows.
  • • Redesigned onboarding, dashboard empty states, and contextual guidance patterns.
  • • Launched analytics instrumentation and weekly experiment cadence for iterative improvements.